ERIC Number: ED105896
Record Type: RIE
Publication Date: 1975-Apr-16
Reference Count: 0
An Exploratory Study in Maximizing Retention by Utilizing Black/White and Color Coding in Visualized Instruction.
Lamberski, Richard J.
To explore the effectiveness of color coding of visual materials in improving student retention, two sets of black/white and color presentations and evaluative measures were developed and tested on 152 students. Instruction was identical in narrative and visual content, with the only variable the use of color in simple line drawings complementing the audiotaped instruction. Evaluative measures administered immediately and two weeks after presentation depended on recall of information color-coded on the slide presentation. Results indicated that randomly selected students performed best immediately when given the black/white cueing, with no significant difference in the two-week delayed test analysis. (SK)
Descriptors: Audiovisual Aids, Audiovisual Instruction, College Students, Color, Educational Research, Educational Testing, Higher Education, Instructional Materials, Intermode Differences, Learning Processes, Pictorial Stimuli, Prompting, Recall (Psychology), Retention (Psychology), Stimulus Devices, Teacher Developed Materials, Visual Learning
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Pennsylvania State Univ., University Park. Div. of Instructional Services.
Note: Paper presented at the Association for Educational Communications and Technology Annual Convention (Dallas, Texas, April 13 through 17, 1975)