A survey conducted in December 1971 for the Educational Media staff of the University of Iowa collected data on use of educational media from principals, audiovisual directors, librarians and teachers in 80 elementary and secondary schools. Administrators and teachers were asked about training in media needed on the job. Both groups indicated more training was needed both in operation of equipment and in selection and utilization. Particular emphasis was called for in use of media to individualize instruction, selecting and applying media in given subject areas, locating sources of software, and more observation of media use in the field. Questionnaires used in conducting the survey are appended. (SK)