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ERIC Number: ED105858
Record Type: Non-Journal
Publication Date: 1971-Sep-20
Pages: 51
Abstractor: N/A
Reference Count: N/A
A Survey of Radio Listenership in the Davao Provinces of Mindanao, The Philippines.
Spain, Peter
To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in terms of radio listenership and newspaper reading, radio ownership, and preferences in terms of type of program, time of day, language/dialect used, stations heard, and number of hours spent listening. Effects on listeners are also analyzed. The questionnaire and a list of barrios where the survey was conducted are appended. (SK)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Philippines