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ERIC Number: ED105648
Record Type: RIE
Publication Date: 1975-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
How To Attain Good Public Relations in Your District?
McHenry, Robert
Attaining good public relations may be the most important and most difficult job facing a school board. To meet this problem, a communications expert should be hired at the assistant superintendent level to develop and implement a communications plan. This expert should hold strong credentials and be recruited and hired directly by the superintendent and school board. Given free reign, the communications expert should conduct extensive interviews with the entire school staff to gain the information necessary for development of a program to create an openness between school and public. The program must be based on school board policies that encourage increasing quality of the school district. (DW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the National School Boards Association (35th, Miami Beach, Florida, April 19-22, 1975)