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ERIC Number: ED105599
Record Type: RIE
Publication Date: 1974-Aug
Pages: 21
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
STRATOP: A Model for Designing Effective Product and Communication Strategies. Paper No. 470.
Pessemier, Edgar A.
The STRATOP algorithm was developed to help planners and proponents find and test effectively designed choice objects and communication strategies. Choice objects can range from complex social, scientific, military, or educational alternatives to simple economic alternatives between assortments of branded convenience goods. Two classes of measured input data are used, one cognitive and the other affective. In addition, data on brand choice are needed to fit the parameters of the choice model. The STRATOP technique and the assorted preliminary analytical methods used modest amounts of standard data and yield very extensive findings, explicitly tailored to the needs of strategists and designers. Further experience is being accomulated with the expectation that the methods will find application in a number of areas involving significant social and economic choices among competing alternatives. (Author/JG)
Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 470, Free)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration.