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ERIC Number: ED105598
Record Type: RIE
Publication Date: 1972-Aug
Pages: 34
Abstractor: N/A
Reference Count: 0
The Role of Models in New Product Planning. Paper No. 368.
Pessemier, Edgar A.; Root, H. Paul
This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG)
Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration.