ERIC Number: ED105539
Record Type: RIE
Publication Date: 1975-Apr
Measurement of Listening Achievement: The Role of Perceived Interest and Extrinsic Incentives.
Shellen, Wesley N.
This experiment was designed to test the influence of selected variables characteristic of both normal listening and listening under test conditions to determine whether test incentives negate or interact with the normal listening process. Public speaking classes at the University of Montana were asked as part of their regular classwork to rate the interestingness of recorded messages played to them over earphones. The key implication of the study is that test incentives serve to increase listening achievement scores of students but do not negate or interact with perceived interest, a variable related to the normal listening process. Therefore, listening achievement scores obtained under test conditions may be interpreted as being more representative of normal listening behavior than was previously believed. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, April, 1975)