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ERIC Number: ED105537
Record Type: RIE
Publication Date: 1975-Apr
Pages: 10
Abstractor: N/A
Reference Count: 0
Validation of Viewing Reports: Exploration of a Photographic Method.
Fletcher, James E.; Chen, Charles Chao-Ping
A time lapse camera loaded with Super 8 film was employed to photographically record the area in front of a conventional television receiver in selected homes. The camera took one picture each minute for three days, including in the same frame the face of the television receiver. Family members kept a conventional viewing diary of their viewing during the same three day period. Viewing as recorded by the camera and by the viewing diaries were then compared. Only the viewing reported by the family members keeping the diaries appeared valid within this exploratory study. The method employed is proposed as a means for developing interpretative weightings for commercial diary ratings. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, April, 1975)