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ERIC Number: ED105529
Record Type: RIE
Publication Date: 1974-Apr
Pages: 35
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Approaches to Characterizing Information Environments.
Miller, Peter V.; And Others
The purpose of this study was to determine the various ways in which audience members recall and quantify messages coming through the different media. The data presented here were collected during the course of a panel study into the social context of mass media use. The measurement and analytic techniques are exploratory. The respondents were adolescents, sampled from two midwestern cities on a geographic probability basis. The study was partially successful in utilizing multidimensional scaling to represent earlier chi-square analysis, and other dimensions and configurations for characterizing the media were discovered. The findings of the study are presented in both table and narrative form. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (New Orleans, April, 1974)