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ERIC Number: ED105515
Record Type: RIE
Publication Date: 1974
Pages: 178
Abstractor: N/A
The Uses of the Media by the Chicano Movement; A Study in Minority Access.
Lewels, Francisco J., Jr.
This book examines the issue of access to the mass media, addressing the specific problems encountered by Chicanos in using television, radio, newspapers, and books to express their viewpoints. Chapter 1 describes the Mexican-American community in socioeconomic, geographic, demographic, and political terms. Chapter 2 explores the Mexican-American press in relation to the Chicano community and also deals with the problem of stereotyping by the mass media. In chapter 3, the rise of the Chicano movement is studied through an examination of media conferences held throughout the country and in relation to the National Chicano Media Council (NCMC). The fourth chapter analyzes the history and process of challenging the mass media, especially the broadcast industry, and chapter 5 discusses specific attempts by the Chicano movement to gain access to the mass media by challenging the legality of various programing and employment practices and by negotiating new contracts that suited Mexican-American needs. Chapter 6 discusses the implementation of the contractual agreements. Chapters 7-8 discuss cable television and the future of the Chicano movement, respectively. (RB)
Praeger Publishers, 111 Fourth Avenue, New York, New York 10003 ($15.00 cloth)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A