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ERIC Number: ED104509
Record Type: Non-Journal
Publication Date: 1975-Apr
Pages: 100
Abstractor: N/A
Reference Count: N/A
KOCE-TV Needs-Assessment Surveys: Communications Patterns Survey.
Teraz, Carol E.; Ruth, Monty W.
This is a report of a research project designed to determine the educational and public service needs of the service area of KOCE, a noncommercial public educational television station owned and operated by the Coast Community College District. During its first year of broadcasting (1972-73), KOCE received over 600 unsolicited postcards, letters, and telephone calls; 549 of those who contacted KOCE provided their home addresses. In fall 1973, a questionnaire designed to elicit information regarding the viewer's source of information about KOCE, the amount of time he spent watching KOCE, his source of local news, his program preferences, his attitudes toward televised college courses, his household characteristics, and his perception regarding the role of KOCE, was sent to those 549 persons; 202 (37 percent) of the questionnaires were returned. This study was repeated in fall 1974. In the 12 months since the first study, 3,000 persons had contacted KOCE. A revised questionnaire, asking for the same information as the first, plus information regarding actual household television viewing habits, was sent to 2,950 persons; 500 (17 percent) of these questionnaires were returned. This report details the results of the 1974 survey and compares them with the results of the 1973 study. Both questionnaires, summaries of findings, and other pertinent data are appended. (DC)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.