ERIC Number: ED104324
Record Type: Non-Journal
Publication Date: 1974-May
Reference Count: N/A
Children as Viewers and Listeners. A Study by the BBC for its General Advisory Council.
British Broadcasting Corp., London (England).
The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of programing offered by the BBC, and to suggest new programs. Data were collected on preferred programs, their time of airing, and the age of the audience. Programing designed especially for culturally disadvantaged children, for in-school consumption, and for radio audiences was also studied. It was noted that the only BBC safeguards in regard to sex and volence on television is in scheduling so that few programs unsuited to children are aired before 9:00 p.m. This "watershed" policy is not 100% effective, as many children watch late into the evening. For the most part, the impact of BBC television on children is seen as favorable. Four appendixes examine local radio audiences, the percent of children viewing and listening on weekday evenings, and average television and radio audiences, divided by age group, for each day and hour of the week. (KC)
Descriptors: Audiences, Broadcast Television, Childhood Interests, Childhood Needs, Children, Educational Television, Mass Media, Preschool Children, Programing (Broadcast), Radio, Television, Television Research, Television Surveys, Television Viewing
BBC Publications, 35 Marylebone High Street, London, W1M 4AA, England
Publication Type: Books
Education Level: N/A
Authoring Institution: British Broadcasting Corp., London (England).
Identifiers - Location: United Kingdom (Great Britain)