A telephone survey of 500 people admitted to the University of Maryland, College Park (UMCP), but who did not enroll in the fall of 1974, was conducted. Responses were received from 437 (87 percent) no-shows. Results indicated that 82 percent were attending a school outside Maryland and the Washington, D.C. metropolitan area, while 34 percent attended a school in Maryland and 6 percent attended one in the Washington, D.C. metropolitan area, but outside Maryland; 317 of the (89 percent) no-shows attending a school were at a four-year school. The major reasons that no-shows did not attend UMCP were that it was not their first choice school (49 percent) and they did not have enough money to enroll (14 percent). The main reasons no-shows chose another school were smaller size, and more personal atmosphere (20 percent), and better school academically (16 percent). When asked what they liked most about UMCP, the no-shows said good course offerings (25 percent) and close to home (16 percent). When asked what they liked least about UMCP they said size (50 percent) and poor on-campus housing (2 percent). Specific suggestions to counter the negative reactions in recruiting students were made and discussed. (Author)