ERIC Number: ED104016
Record Type: RIE
Publication Date: 1975-Feb
The Superintendent's Responsibility to Provide Information to Internal Audiences in a School District.
Corley, H. E.
Loyal policy support depends not only on an employee's knowledge of the form and structure of the institution, but also on his ability to influence its operations and goals. If there is ample opportunity for an employee to present his ideas and these ideas are put into action, he is more apt to feel like an integral participant in the district. Conversely, if constructive thought and action are thwarted, informal groups may arise within the district who are opposed to its stated goals. There are many theories of internal communication. One of the most useful is designed to keep employee informed about the structure of the district while at the same time emphasizing the importance of group cohesiveness. This theory considers six aspects of communication--source, message, channels, receivers, effect, and feedback. Ultimately, the responsibility for internal communication rests with the superintendent. (Author)
Descriptors: Communication Problems, Communication (Thought Transfer), Educational Administration, Elementary Secondary Education, Information Dissemination, Organizational Climate, Organizational Communication, Participation, Professional Recognition, Public Relations, School Community Relationship, School Involvement, School Publications, Superintendents, Teacher Morale
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Association of School Administrators (107th, Dallas, Texas, February 21-24, 1975)