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ERIC Number: ED103937
Record Type: Non-Journal
Publication Date: 1975
Pages: 17
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Collective Behavior and The Risky Shift: A Theory of Communication Strategy.
Courtright, John A.
The purpose of this essay is to propose a different explanation of collective behavior and also to hypothesize how communication functions in this process. Using the experimental finding known as the "risky shift," this essay (1) summarizes the history of the risky shift, (2) presents two different theories which have been proposed to explain the finding, and (3) by employing Roger Brown's "cultural value theory," suggests how members of small groups become more risky/cautions as a function of being in the group context. Furthermore, the essay translates this theory from the context of the small group into the context of the larger collectivity. In the process, several communicative demands and requirements are suggested. The manner in which communication strategies can fulfill these demands is articulated, and potential methods for validating this explanation are offered. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A