ERIC Number: ED103839
Record Type: RIE
Publication Date: 1974
Reference Count: N/A
The Student Journalist and Public Opinion Polling.
Stevens, George E.
This book is designed to introduce high school journalism students and their advisors to the field of public opinion polling, and provide enough basic information to enable student journalists to conduct accurate opinion polls in their schools. "Why Measure Public Opinion?" defines public opinion and provides a rationale for measuring it. "Measuring Public Opinion" details five methods used in opinion polls: "Selecting Topics,""Planning the Poll," and "Sampling" describe procedures for planning a poll and for acquiring an accurate and representative population when it is not possible to question the entire school. "Preparing Questions" and "The Questionnaire" cover the different types of questioning techniques that can be used in a poll. "Interviewing" suggests how the student journalist should handle interview situations. "Tabulating the Poll,""Reporting the Poll," and "Readership Surveys," discuss the importance of opinion polls as a way of determining readers' interests. (RB)
Descriptors: Evaluation Methods, Journalism, News Reporting, Public Opinion, Questionnaires, Reading Interests, Secondary Education, Student Attitudes, Student Publications, Surveys
Richards Rosen Press, Incorporated, 29 East 21st Street, New York City, New York 10010 ($7.97 cloth)
Publication Type: Books
Education Level: N/A
Authoring Institution: N/A