ERIC Number: ED103756
Record Type: RIE
Publication Date: 1974-Nov
Reference Count: 0
A Strategic Study for Communication Programs on Alcohol and Highway Safety.
National Highway Traffic Safety Administration (DOT), Washington, DC.
This report is a synopsis of the findings of a nine-month research study into the beliefs, attitudes, and behavior of both adults and high school youth involved in the use of alcoholic beverages and driving. A questionnaire was administered to a nationally projectable samply of 1,660 adults between the ages of 18 and 55 and to a representative sample of 397 high school students. The questionnaire attempted to measure the success of an extensive three-year public information/communications effort on the problem of drunk driving, sponsored by the U. S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA). Results indicated significant progress since 1970 in increasing people's awareness of the drunk driving problem, as well as a readiness to pay higher taxes to support stricter law enforcement programs. The study among high school students revealed an alarming amount of drinking and driving, and almost as much involvement with alcohol-related situations as adults. The report also provides a thorough evaluation of both sample groups which can be used to give direction to future efforts to solve the drunk driving problem. (Author/PC)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: National Highway Traffic Safety Administration (DOT), Washington, DC.