ERIC Number: ED102964
Record Type: RIE
Publication Date: 1974-Dec
Open, Sesame: A Key to the Meaning of the Educational Broadcast Message.
Research findings, theories, and examples of the effectiveness of radio and television programs are organized to create a guide for analyzing their educational messages. It is demonstrated that radio and television programs are composed of a set of messages made up of more than one level of language, such as verbal (words), paraverbal (pitch, intonation), and analogic (sounds analogous to real ones), and that these levels interact with each other creating a multidimensionality which not only gives meaning to the message but can also jeopardize or distort the expected results. Actual examples from television (mostly from Sesame Street) and from radio (mostly from the Mexican Radioprimaria) are used for purposes of analysis. References are included. (KKC)
Publication Type: Books
Education Level: N/A
Authoring Institution: Stanford Univ., CA. Inst. for Communication Research.