ERIC Number: ED102949
Record Type: Non-Journal
Publication Date: 1974-Apr-10
Reference Count: N/A
An Analysis of the Regular Shortwave Listener in the United States.
Hall, James L.; McDaniel, Drew O.
Many of the more than 140 shortwave broadcasting services currently in operation have programing specifically intended for an audience in the United States, yet relatively little is known about the shortwave listening audience in the United States. This study focuses upon the shortwave listeners who regularly monitor international broadcasts. A questionnaire was sent to the 675 members of the Newark News Radio Club in March, 1973. Of these, 304 questionnaires (45 percent) were returned. From the data the following conclusions could be drawn: (1) Regular listeners tend to be highly educated males with the clear majority over 30 years of age; (2) The regular listener tunes in to shortwave broadcasts nearly 17 hours per week; (3) Hobby and interest in logging distant stations were first and second while the third, fourth, and sixth most often noted reasons for monitoring international broadcasting services among listeners related to news and information received through the broadcasts; (4) News, commentary, and documentary (in that order) were the most preferred program types among listeners; and (5) The four favorite international services are Radio Nederland, Radio Australia, BBC, and Radio Canada International. (DGC)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: United States