ERIC Number: ED102939
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Science on Television. Second in a Series on Science and Media.
American Association for the Advancement of Science, Washington, DC.
Various ways of presenting science on television are discussed in this anthology. The "real world imperatives" of commercial television are shown to severely limit science programing. The influence of economic factors on independent production of television documentaries and on network coverage of science news is also explained. Television's treatment of medical practice and medical research is described. The philosophy, production method, and structuring of the "Nova" series are outlined; as are the successful methods of the British Broadcasting Corporation. The promise of cable television and the success of the Japanese NHK (Nippon Hoso Kyokai) are described. Many of the contributors are television professionals. (SK)
Descriptors: Cable Television, Commercial Television, Educational Television, Mass Media, Programing (Broadcast), Science Education, Sciences, Television Research, Television Viewing
American Association for the Advancement of Science, Communications Office, 1776 Massachusetts Avenue, N.W., Washington, D.C. 20036 ($2.50)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: American Association for the Advancement of Science, Washington, DC.