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ERIC Number: ED102732
Record Type: Non-Journal
Publication Date: 1972-Sep
Pages: 30
Abstractor: N/A
Reference Count: N/A
Business Policy or Strategic Management: A Broader View for an Emerging Discipline. Paper No. 371.
Schendel, Dan E.; Hatten, Kenneth J.
Generally, business policy is thought of as a course rather than as a field of study or as a broad discipline. This view has limited the development of substantive knowledge unique to the problems of total enterprise management. Evidence indicates that a broader view of these problems and new opportunities for further development are emerging. Strategic management is offered as a label for these broader viewpoints. The central task of the strategic management process is the need to deal with the problems of adapting the total organization to its environment and to environmental changes. Advances will likely come from empirical research and from hypothesis testing of the constructs now developing around the concept of strategic management. This wider view of business policy has a number of teaching implications, especially in light of the need for trained research scholars and teachers to work directly in the new area. (Author/JG)
Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 371, Free)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration.