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ERIC Number: ED102710
Record Type: RIE
Publication Date: 1975-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Practice of Evaluation as a Purposeful Activity.
Smock, H. Richard
Recent events in the world of evaluation suggest the need to reassess the basic purposes that justify its existence. In the long run, the language of evaluation must be shaped by the nature and intents of the audience and by the nature of what is being evaluated. It is the nature of what is being evaluated that must determine the methodologies, processes, and reporting formats of evaluation. To too many people, evaluation still means measurement. According to one authority, measurement basically involves the use of numerical values to represent attributes of objects; assessment includes measurement plus those judgemental activities that determine what and how to measure; and some aspects of evaluation are outside the realm of both measurement and assessment. The nature of what is being examined and the purpose of the examination determine whether one is involved in measurement, assessment, or evaluation. The dissatisfaction with defining every evaluation problem as a measurement problem is plain. The recognition that the nature of the problem has an important bearing on the choice of method is encouraging. (Author/JG)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (60th, Washington, D.C., March 31-April 4, 1975)