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ERIC Number: ED102621
Record Type: Non-Journal
Publication Date: 1974-Nov
Pages: 22
Abstractor: N/A
Reference Count: N/A
Authority and Mass Media as Variables in Rumor Transmission.
Blake, Reed H.; And Others
This paper offers the hypothesis that in times of low collective excitement rumors in a complex society whose content is beyond normal social discourse (a spectral rumor, for instance) will increasingly exhibit one or the other, or both, of two legitimizing agents--authority and mass media--as a means of gaining greater plausibility and acceptance. This shift to include such an agent(s) has been occasioned by the greater pervasiveness of the mass media in day-to-day affairs and by two processes that have accompanied this pervasiveness: (1) the status-conferral function, and (2) the accepted veracity of the news media as a result of its accountability and source identifiability. The paper also suggests that the use of these legitimizing agents is more extensive in the actual transmission of a rumor than in the investigative or laboratory setting, and that the use of legitimizing agents may be more common in a rumor's early stages of transmission than in its later stages. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A