ERIC Number: ED102457
Record Type: RIE
Publication Date: 1974-Sep
Reference Count: 0
Strategies for Increasing Response Rates to Mailed Questionnaires: An Experimental Study. Studies in Vocational Choice and Career Planning, Monograph 3.
Salomone, Paul R.; Miller, Glenn C., Jr.
In order to study procedures for increasing the return of mailed questionnaires, several types of cover letters were sent to groups of potential subjects. The three experimental variables were: (1) appeals to the potential respondent; (2) threat of a follow-up letter; and (3) stationery letterhead. Four types of appeals to the subject to participate in the research were: (1) appeal to professionalism; (2) appeal to the importance of the respondent; (3) token compensation (25 cents); and (4) appeal to humor. The results indicated that the use of monetary inducement or token compensation and several followup letters will produce a substantial return rate. Several suggestions were offered as strategies for future research: (1) use of follow-up postcards; (2) use of "play money" as a combination humorous-token compensation appeal; (3) promise of monetary incentive to those who actually return completed questionnaires; and (4) establishment of a lottery for which only respondents would be eligible. (Author/PC)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Syracuse Univ., NY. Studies in Vocational Choice and Career Planning.