ERIC Number: ED102430
Record Type: RIE
Publication Date: 1973-Jun
Reference Count: 0
360 Degrees Project: Final Report of 1972-73. National Career Education Television Project.
Wisconsin Univ., Madison. Univ. Extension.
Project 360 Degrees was a mass-media, multi-State, one-year effort in adult career education initiated by WHA-TV, the public television station of the University of Wisconsin-Extension, and funded by the U.S. Office of Education. The overall goal of the project was to provide, through a coordinated media system, information and motivation that would enable less educated adults to make informed choices about their life careers. WHA-TV produced 26 magazine-format, color television programs, 26 three-and-a-half minute radio programs, 13 issues of an easy-to-read newspaper, and varied promotional materials. Project 360 degrees became a national effort through a consortium of agencies representing 13 States. Additional media, such as telephone action lines, and personal contacts were added in some States. It was recommended that more time, money, and relevant facts were needed for the television programs. A summary of reports from the consortium States, audience responses, a reprint of an article from Manpower magazine describing the project and the proposal evaluation of Project 360 Degrees are included. (Author/BP)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Wisconsin Univ., Madison. Univ. Extension.