ERIC Number: ED102408
Record Type: RIE
Publication Date: 1973
Reference Count: 0
Fashion Merchandising: A Suggested Program Guide. Fashion Industry Series No. 4.
Fashion Inst. of Tech., New York, NY.
The fashion merchandising guide is the fourth of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The job-preparatory guide is intended to provide youths and adults with intensive preparation for initial entry employment and also with career advancement opportunities within the fashion merchandising field. It provides an overview of the field, occupational opportunities, and competencies required of workers, and contains outlines of areas of instruction which include objectives to be achieved, teaching content, suggestions for learning experiences and evaluation, teaching resources, and instructional supplies. Areas of instruction range from fundamental background information about marketing, textiles, furs and leathers to fashion salesmanship, planning and control, and display design. Career advancement instruction includes fashion buying and merchandising, sales promotion, applied merchandising and fashion copywriting. Suggested equipment and approximate costs are included as well as a bibliography and a list of representative trade associations. Other program considerations and services judged to be important to this job-preparatory program are also presented. (Author/MW)
Descriptors: Adult Vocational Education, Behavioral Objectives, Career Ladders, Curriculum Guides, Distributive Education, Educational Equipment, Employment Opportunities, Fashion Industry, Instructional Materials, Job Training, Merchandising, Occupational Home Economics, Occupational Information, Program Development, Resource Materials, Resource Units, Retailing, Sales Occupations, Salesmanship, Secondary Education, Skill Development
Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402
Publication Type: Guides - General
Education Level: N/A
Sponsor: Bureau of Adult, Vocational, and Technical Education (DHEW/OE), Washington, DC.
Authoring Institution: Fashion Inst. of Tech., New York, NY.
Note: For other documents in Fashion Industry Series, see CE 003 139-142 and CE 003 621