ERIC Number: ED102196
Record Type: RIE
Publication Date: 1974-Apr
Reference Count: 0
Cultural Attitude Scale Technical Report.
Zirkel, Perry Alan; Greene, John F.
The Cultural Attitude Scales represent a modular approach to the measurement of cultural attitudes and knowledge with respect to the Puerto Rican, Anglo-American, and Black-American cultures. They are applicable to programs which propose to enhance ethnic identity or cross-cultural understanding among any one or more of these three ethnic groups. These modular measures do not require reading ability; rather, they are based upon pictorial stimuli and response options. The directions are particularly appropriate for elementary school programs involving children who may differ culturally and linguistically. The fifteen stimuli for each scale are graphic illustrations of the dress, sports, foods, and popular symbols of the Puerto Rican, Anglo-American, and Black-American cultures, respectively. The child indicates his attitude toward each pictorial stimulus by marking one of five faces on a happy sad Likert-type scale. There is also an alternate response option indicating no knowledge of the particular cultural referent. Each scale thus yields two scores: a cultural attitude index and a cultural knowledge index. (Author)
Descriptors: Anglo Americans, Attitudes, Blacks, Cross Cultural Studies, Cultural Awareness, Cultural Images, Elementary Education, Elementary School Students, Ethnic Studies, Item Analysis, Psychometrics, Puerto Ricans, Rating Scales, Statistical Analysis, Test Reliability, Visual Stimuli
Learning Concepts, 2501 N. Lamar, Austin, Texas 78705 (report, $4.95; test booklet, $.30 each; manual, $3.95 each)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A