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ERIC Number: ED102195
Record Type: Non-Journal
Publication Date: 1973
Pages: 294
Abstractor: N/A
Reference Count: N/A
Attitudes and Their Measurement.
Lemon, Nigel
The aim of attitude measurement is to derive indices of socially significant behavior. It is therefore necessary to broaden the basis of measurement to include data derived from a variety of sources. The widening gulf between the increasing sophistication of measurement and the relatively crude conceptualizations on which it is based is likely seriously to impair development in the social sciences. The distinction between theory and measurement is likely to engender a form of false consciousness on the part of the researcher which could lead him to misunderstand the nature of the data that he has obtained. As well as a review of the established methods of data collection and scaling, this work also includes a section on indirect methods of attitude measurement and emphasizes the work on structural measures of attitude and on intensity, salience and ego-involvement. Sections on data gathering and scaling, the conceptualization of attitude and the logic of measurement, and the relationship between attitude and behavior are included. (Author/SM)
Halsted Press, John Wiley and Sons, Inc., New York ($11.50)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A