ERIC Number: ED101736
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Global Salesman. Notebook Number Ten.
Notebook, n10 Win75
Commercial television's global development into a multibillion dollar business is explored in this "Notebook." The first half consists of a transcript of a symposium on "Selling the World," with representatives of governments, universities, and the three major networks' foreign subsidiaries. The international activity of the networks, their strategies of foreign penetration, and the economic interests serviced by their expansion are examined. The second half includes a chronology of network expansion, data on number of television stations and sets worldwide, and lists of leaders in program syndication and leading advertising agencies. (SK)
Descriptors: Broadcast Industry, Commercial Television, International Programs, Mass Media, Merchandising, Producer Services, Publicize, Telecommunications, Television Research
The Network Project, 101 Earl Hall, Columbia University, New York, New York 10027 (Annual subscription $10.00 for individuals and $25.00 for institutions; single issues are $2.00 and $5.00 respectively)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: Columbia Univ., New York, NY. Network Project.