ERIC Number: ED101396
Record Type: RIE
Publication Date: 1960-Sep
Reference Count: 0
The Significance of Advertising.
Marsteller, William A.
This pamphlet discusses some of the values and responsibilities of advertising in a free competitive economy. One of the primary objectives of advertising is to communicate truthfully. The laws of the Federal Trade Commission exist to protect the public from wrong and misleading information, but the greatest protection is the hard light of constant exposure. Because of advertising, magazines can be distributed more cheaply and widely, informing people of changes and improvements in their fields of business or interest. Advertising is responsible to the public and can be valuable only when the public makes known its needs. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented to the Annual Meeting of the Illinois State High School Press Association (40th, Urbana, Illinois, September 16, 1960)