ERIC Number: ED101394
Record Type: RIE
Publication Date: 1974
Reference Count: 0
The Electronic Neighbor: A Content Analysis of Public Access Channel Programming on a New York City Cable Television System.
Wurtzel, Alan H.
This study systematically analyzed all public access channel programing on a New York City cable television system in an attempt to answer two basic questions: (1) What was the content of the programing for the initial two year period of operation? and (2) What initial directions, if any, did the programing take during the first two-year period? Program content was investigated utilizing content analysis methodology and coding all broadcasts into one of 11 categories: entertainment, news, public affairs, informational, religious, instructional, sports, political, children's, miscellaneous, and experimental art. Program content was determined from a questionnaire which each producer was required to complete when submitting programing for the access channels. The results of the program analysis indicated that (1) there has been a steady increase in both the amount of air time and in the number of programs cablecast on the channels; (2) much of the programing was community oriented; (3) most of the programing tried to present material which was unavailable to the audience via broadcast television; and (4) the growth pattern for the initial two years suggests that the channels can be a viable medium for communication on a neighborhood level. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (Chicago, Illinois, December 1974)