ERIC Number: ED101273
Record Type: Non-Journal
Publication Date: 1974-Dec
Reference Count: N/A
Diffusion Planning for the Right to Read Packaged Programs: A Supplement to the Final Report.
Campeau, Peggie L.; Roberts, Sarah J.
This supplement to the final report, "Identifying, Validating, and Multi-Media Packaging of Effective Reading Programs," was prepared for Right to Read for use in developing an effective plan for interesting potential users in examining and possibly adopting the validated, packaged programs. The six chapters in the document address key steps in the diffusion process: setting objectives for the diffusion effort, selecting sites where the packaged programs will succeed, getting information about these programs to potential users, finding out what sites need to implement the programs, supplying what the sites need when they need it, and evaluating the effectiveness of the diffusion effort. Each chapter summarizes field experience and literature on a specific step in the diffusion process. This information comes from interviews and researchers who have introduced or studied educational change. Based on these experiences, implications for use of the Right to Read packages are listed at the end of each chapter to provide specifications for developing a sound diffusion strategy--whether for a field test of the packaged programs or for a limited dissemination effort. (Author/WR)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Right to Read Program.
Authoring Institution: American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.