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ERIC Number: ED101104
Record Type: RIE
Publication Date: 1972-Jan
Pages: 271
Abstractor: N/A
Reference Count: 0
Project Reach: Final Report--Year 2.
McClelland, Samuel D.
The second year of Project Reach, a Federally funded two-year program, pursued two tactics for increasing the adult basic education (ABE) program relevance and effectiveness in South Bend, Indiana: (1) the training/hiring of ABE students as media paraprofessionals, and (2) a media enrollment campaign of various media promotions (television/radio testimonials, newspaper advertisements, and photographs) with a person-to-person canvassing effort. During the second year of the project, objectives were narrowed to a focus on the testing of the direct media production method as a promotion technique for ABE. The concept of direct media placed emphasis on real people telling their unrehearsed, true stories. Project Reach demonstrated that direct media materials produced by paraprofessionals can be a highly effective promotional tool. In view of the significant enrollment increases made in South Bend, the project director recommends the establishment of a national bank of promotional ABE materials, with basic kits designed for specific parts of the country. Approximately half of the document consists of perspectives and interviews of the 14 project participants; another half is appendixes consisting of: enrollment campaign evaluation, participant observation data, interviews with ABE students, and issues of "Reach." (EA)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Notre Dame Univ., IN.
Note: For related document, see CE 002 847; Pictures may reproduce poorly