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ERIC Number: ED100519
Record Type: RIE
Publication Date: 1974-Aug
Pages: 20
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Learning of Information in Television Commercials by Gifted, Normal, and EMR Children.
Hendon, Donald W.; And Others
To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was significant, while age was more important than intelligence for memory. Sex was an insignificant influence on memory. TV commercial techniques as tools to facilitate learning were seen to be valuable. (Author/CS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (82nd, New Orleans, Louisiana, August 30-September 3, 1974)