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ERIC Number: ED100451
Record Type: RIE
Publication Date: 1973
Pages: 34
Abstractor: N/A
The Development and Evaluation of Behavioral Objectives for Junior College Instruction About Mass Communications.
Rawson, Janice Claire
The lack of agreement among professionals on the objectives or content appropriate for courses about the mass media prompted the development, validation, and ranking of a collection of behavioral objectives for instruction about mass communications. Following the initial steps in Ralph Tyler's "rationale" for curriculum development, a pool of 120 instructional objectives was generated, reviewed against Benjamin Bloom's taxonomy of educational objectives, and subsequently rated by a selected 85-member nationwide jury of subject experts. Jury members judged each objective on its relative value to the average citizen-media consumer. The 64 objectives meeting all established criteria indicate professional support for instruction leading to understanding of such concepts as "Freedom of the Press" and "The Public's Right to Know." The jury generally rejected objectives dealing with media history, films, and entertainment and favored instruction focused on the major profit-oriented information media, their characteristics, functions, problems, and responsibilities. The document includes the names of the jury members and personal data supplied by them, a list of all 120 proposed objectives, a ranked set of the approved objectives, and a summary of the rating results. (Author/DC)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Summary of Master's Thesis, California State University, Fullerton