ERIC Number: ED100300
Record Type: Non-Journal
Publication Date: 1973-Dec
Reference Count: N/A
Evaluation of the Market for Instructional Television and the Effects of Changes in the Communications Industry. Current and Potential Use of ITV. Final Report. Volume 1.
Mathematica, Princeton, NJ.
Assuming that new developments in communications technology will result in reduced costs for social service delivery, the Department of Health, Education and Welfare needed information about the role it could play in implementing instructional television (ITV). A study was designed to assess general educational programing costs and the potential market for ITV in the future. Although many secondary school educators have acclaimed it as a very important innovation, ITV has not received the utilization originally anticipated. This has been primarily due to limited money and staff for it within schools and among producers of ITV equipment and materials. The role of ITV in secondary schools is expected to remain limited in the near future. However, it has an important role to play in the home where real incentives exist for home purchase of video-delivered education, especially in continuing and adult education. The potential market of ITV in the home appears to be both broad and deep. Success in attempts at implementation will depend upon the extent of coordination achieved among educators in a research, advisory, and evaluative role; producers in a creative and distributive role; and institutions in an accrediting and certification role. A number of recommendations for implementation are set forth. (DC)
Descriptors: Adult Education, Cable Television, Communications, Copyrights, Costs, Economic Factors, Educational Demand, Educational Television, Enrollment Projections, Financial Support, Futures (of Society), Home Instruction, Home Study, Marketing, Secondary Schools, State of the Art Reviews, Supplementary Education, Telecommunications
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Telecommunications Policy, Washington, DC.
Authoring Institution: Mathematica, Princeton, NJ.