ERIC Number: ED099947
Record Type: RIE
Publication Date: 1973-Apr
Reference Count: 0
Knowledge of Listener Attitudes Related to Role Taking and Attitude Change.
Kelley, Robert C.; Osborne, Wilbur J.
A study was undertaken to determine the effect of role playing behavior as a variable in persuasive communication. Subjects were 52 male college students who were divided into two groups: those who held favorable attitudes toward the speech topic were assigned the role of speakers, and those who responded negatively toward the topics were assigned the role of listeners. Experimental conditions were operationalized through three assigned tasks: (1) the speaker predicted the listener's role attitudes toward the speech which he would later deliver; (2) the speaker compared responses indicative of complete agreement for each attitude item with those of the listener; and (3) the speaker constructed the speech. It was concluded from the tables that role taking may be a significant factor in persuasive communication. Further studies to identify variables that contribute to role playing activity are suggested. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Montreal, Quebec, April 1973)