ERIC Number: ED099914
Record Type: RIE
Publication Date: 1972-Dec
The Effect of Camera Shot on Interpersonal Attraction for Comedy Performers.
McCain, Thomas A.; Repensky, Gregory R.
The television camera is selective in the information in conveys. Since the effect image size has on receiver behavior is important, television production texts perpetually include discussions of camera shots and refer to close-ups as providing the most information. Yet none of the surveyed research has systematically controlled and examined the effect of camera shots on other communication variables. This study was concerned with the effect of differing camera shots on interpersonal attraction. Two professional comedians, used as stimulus objects, performed two comedy routines, each approximately three minutes in length. The two routines were videotaped. Cameras were placed side by side taking long, medium, and close-up shots of the two comedians. A 30-item, 7-interval likert type measurement instrument was constructed for the properties of attraction. Factor analysis of the items resulted in a three-factor solution of attraction: task, physical, social. Resulting data gave strong evidence that interpersonal attraction for television performers is a multidimensional construct, with the dimensions operating independently. (Author/JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (58th, Chicago, Illinois, December 1972)