ERIC Number: ED099910
Record Type: RIE
Publication Date: 1973
Reference Count: 0
The A.A.A.A. [American Association of Advertising Agencies] Educational Foundation Grants: Purpose, Results, Application; On the 22 Research Grants Awarded by the Foundation from 1968 through 1973, with Bibliographies of Published Material Which Resulted from the Research.
Tinkham, Spencer F.
The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge the body of knowledge about advertising and the consumer, to document the advertising industry's positions with government, and to work toward establishing chairs of advertising at graduate business schools. Chartered in 1967, the Educational Foundation has achieved considerable success in achieving the first five goals by the funding of a research program in the areas of marketing, advertising, and consumer behavior. This document is a digest of each of the 22 grants awarded by the Foundation between 1968 and 1973. It supplies a bibliography of the books, monographs, articles, dissertations, and working papers which resulted from each grant. Significant contributions were made and are continuing to be made to our knowledge about the economics of advertising, consumer decision processes, market segmentation, and how advertising is perceived. Many of the grants are still ongoing projects which promise additional significant findings. (TO)
Descriptors: Advertising, Bibliographies, Communication (Thought Transfer), Consumer Economics, Educational Research, Grants, Higher Education, Mass Media, Publicize, Research Projects, Research Reviews (Publications), School Business Relationship
American Association of Advertising Agencies Educational Foundation, Inc., 200 Park Avenue, New York, N. Y. 10017 (Free)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: American Association of Advertising Agencies Educational Foundation, New York, NY.