ERIC Number: ED099879
Record Type: Non-Journal
Publication Date: 1974-Oct
Reference Count: N/A
Contributions of Wilbur Schramm to Mass Communication Research. Journalism Monograph No. 36.
Chaffee, Steven H., Ed.; And Others
This monograph describes the philosophical, theoretical, and research contributions of Wilbur Schramm in the field of mass communication research. In the papers that comprise this monograph, three of Schramm's principal areas of investigation are reviewed. Jack Lyle looks at both the integration of mass communication into the field of education via books and courses that were the product of Schramm's personal efforts and his influence on others. Godwin Chu examines Schramm's studies on the role of the media in developing nations. And Wayne Danielson deals with the development and adoption of new communication technologies. The monograph concludes with an incomplete bibliography of Schramm's scholarly works and a list of his short stories. (RB)
Descriptors: Authors, Communication (Thought Transfer), Developing Nations, Higher Education, Journalism, Mass Media, Media Research, Social Change, Technological Advancement, Theories
Professor Harold Wilson, AEJ Publications Business Manager, School of Journalism and Mass Communications, University of Minnesota, Minneapolis, Minnesota 55455 ($2.00)
Publication Type: Books
Education Level: N/A
Authoring Institution: Association for Education in Journalism.