ERIC Number: ED099542
Record Type: RIE
Publication Date: 1974-Jan
Reference Count: 0
Dissemination Process: Exploring Alternatives; A Workshop Report (Region IV Adult Basic Education Staff Development Project, Daytona Beach, Fla., January 7-10, 1974).
Southern Regional Education Board, Atlanta, GA.
The booklet briefly reports on a three-day workshop attended by 27 educational and State representatives from eight participating Southeastern States. The purpose of the workshop was to formulate a working model of efficient dissemination systems designed to: (1) assure that disseminators and trainers are kept up to date with current thinking and literature in adult education; and (2) ensure that teachers and coordinators receive the most recent materials best suited to their needs. The bulk of the document consists of guidelines for the development of a dissemination system: Basic Principles of Communication; Practicing What We Preach (defining the dissemination system model's frame of referents); What Makes It Catch On (factors affecting the success of disseminators); How Can We Inform Them (alternate ways of reaching the target group); Dissemination Model: The Resource System (the user, the resource bank, the field agent, and roles in the system); The Dissemination Model: The Target Product System (with the five components of persuasion, delivery, adaptation, communication and implementation, and evaluation); Evaluating Your Success; and Planning a Dissemination System. A final section discusses results with reference to the model. Workshop related material, references, and an information catalog list are appended. (NH)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Bureau of Adult, Vocational, and Technical Education (DHEW/OE), Washington, DC. Div. of Adult Education Programs.
Authoring Institution: Southern Regional Education Board, Atlanta, GA.