ERIC Number: ED098974
Record Type: Non-Journal
Publication Date: 1974
Monkey Bars Research Report. Report No. 46.
O'Bryan, K. G.
A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which observation sheets, questionnaires and interviews were used to learn children's character preferences, ability to grasp the educational concepts, attention span and scheduling preferences. Ninety-eight percent of 7-9 year-olds and 84% of 10-12 year-olds said they enjoyed the program and 75% would watch it if offered for home viewing. Adults were evenly divided when asked if they would recommend "Monkey Bars" to children. Two-thirds of the 7-9 year-olds preferred a Saturday morning viewing time, while 10-12 year-olds preferred afternoon. Results showed that younger children overall enjoyed the program, but were not able to grasp all its humor, as older children could. Appendixes include the original observation sheets, questionnaires, and interview schedules. (SK)
Descriptors: Attention, Childhood Attitudes, Children, Comprehension, Educational Objectives, Educational Television, Elementary Education, Parent Attitudes, Primary Education, Program Evaluation, Programing (Broadcast), Teacher Attitudes, Television, Television Research, Television Surveys
Ontario Educational Communications Authority Publications, P. O. Box 19, Station R., Toronto, Ontario, M46 323, Canada ($1.50)
Publication Type: Books
Education Level: N/A
Authoring Institution: Ontario Educational Communications Authority, Toronto. Research and Planning Branch.