ERIC Number: ED098643
Record Type: Non-Journal
Publication Date: 1974-Apr
Reference Count: N/A
Perceived Dimensions of Political Campaign Communication.
Atwood, L. Erwin; Sanders, Keith R.
Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to voting behavior. The print media dimension and media believability discriminate among voter groups. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A