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ERIC Number: ED098640
Record Type: Non-Journal
Publication Date: 1974-Apr
Pages: 28
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Message Discrimination and Information Holding About Political Affairs: A Comparison of Local and National Issues.
Palmgreen, Philip; And Others
An emerging consensus is that investigations of media effects should focus on the most basic political function of the media. Attempting to move out of the usual modes of conceptualization and analysis, this paper concentrates on three major points: the reconceptualization of political knowledge to encompass the respondent's subjective interpretation of certain essential elements of any political problem--actors, proposals, and actor-proposal linkages; the reconceptualization of media use to take into account the messages discriminated by a respondent about a particular content area as opposed to the sheer exposure to media whether content laden or not; and the development of a methodology that allows the respondent to define problems which are within his or her realm of personal experience rather than that set a priori by the investigator. An important feature of this methodology, employed in the Toledo Political Affairs Study, is its applicability across a wide variety of topic areas. This study, which is described in detail, points up the need for content analysis of the mass media agenda in studies employing measures of message discrimination. (HOD)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A