ERIC Number: ED098632
Record Type: RIE
Publication Date: 1974-Sep
Reference Count: 0
Analyzing Prosocial Content on T.V.
Davidson, Emily S.; Neale, John M.
To enhance knowledge of television content, a prosocial code was developed by watching a large number of potentially prosocial television programs and making notes on all the positive acts. The behaviors were classified into a workable number of categories. The prosocial code is largely verbal and contains seven categories which fall into two major groups, interpersonal and self-control. The level of prosocial content on network drama programs is low. Many of the instances which clearly fit the definitions in the code are very low-keyed and probably have little impact, in contrast to most of the aggressive and neutral programs, which constitute the largest part of commercial television drama. Prosocial behaviors are incidental to the main plot. Only on the relatively rare prosocial programs are prosocial behaviors a central theme and thus likely to have a significant effect on viewers. (SW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (82nd, New Orleans, Louisiana, Aug. 30-Sept. 3, 1974)