ERIC Number: ED098631
Record Type: RIE
Publication Date: 1974-Apr
Reference Count: 0
Communication Network Integration and Group Uniformity in a Complex Organization.
Danowski, James A.; Farace, Richard V.
This paper contains a discussion of the limitations of research on group processes in complex organizations and the manner in which a procedure for network analysis in on-going systems can reduce problems. The research literature on group uniformity processes and on theoretical models of these processes from an information processing perspective is reviewed. An important proposition derived from the model is that the greater the communication network integration of a group, the greater the uniformity in the behavior, and the perceptions of the environment, of members of the group. Communication network analysis is performed on data collected in a large, complex organization, and the relationship between network integration of groups and uniformity is examined in the resultant 56 groups. Moderate support for the hypothesis is found, suggesting that further exploratory research of this nature is justified. The implications of the research are discussed with respect to previous uniformity research, the validity of network analysis, organizational "climate" surveys, diffusion of innovations, and organizational development and design. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (New Orleans, April 17-20, 1974)