ERIC Number: ED098606
Record Type: RIE
Publication Date: 1974-Aug
Reference Count: 0
The Influence of Television Station Ownership on Early Evening Broadcast News and Public Affairs Programming in the Top 25 Television Markets.
Blau, Robert T.
This paper examines the supply and demand for early evening news and public affairs programing aired by major market commercial television stations. The sample consists of 493 thirty-minute programs aired by 99 stations between the hours of 5:30 and 8:00 P.M., E.S.T. A frequency analysis of programing indicated that stations owned by three commercial television networks and newspapers devote considerably more time to local news during the early evening hours than do stations controlled by group owners, that is, those firms which own more than one station. All multi-media owners devote significantly more time to local news than do stations controlled by single owners. A regression analysis of audience share accruing to various types of programs indicated that the demand for local news programs aired by multi-media owners was significantly greater than local news provided by single owner stations. It was also estimated that local news tended to be more profitable than is commonly believed. Average annual revenues generated by sixty-minute early evening newscasts accounted for approximately 75 percent of the total programing expenditures of the average commercial television station in the top 25 markets. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (57th, San Diego, August 18-21, 1974)