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ERIC Number: ED098598
Record Type: RIE
Publication Date: 1974-Aug
Pages: 8
Abstractor: N/A
Reference Count: 0
A New State "City Magazine": A Report on "Texas Monthly," Winner of the National Magazine Award for Specialized Journalism.
Burd, Gene
The "Texas Monthly," a one and a half year old magazine begun in February 1973, provides upper income readers with both booster and critical content. In its first year, the magazine moved from 10,000 circulation to 60,000, from six to thirty-five pages of ads, and from a staff of six to twenty-one. Nearly half of its readers are in the $20,000 and up income bracket and have college degrees or training, and a large majority hold influential decision-making positions, especially in finance and investment. In addition to content on sports, travel, the outdoors, music, films, books, museums, exhibits, food and nutrition, business, fashion, and entertainment, "Texas Monthly" offers reporting on such topics as the state Highway Establishment, land sales schemes, abortion, sex, lobbying, religious radio, Jesus freaks and freak doctors, law firms, and news media. Response to the magazine has generally been favorable; however, some early objections were raised by those who object to profane language in print. The advertisements did gain readers. The success of "Texas Monthly" offers clues that magazines are not dead but are thriving in new forms. (SW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (57th, San Diego, August 18-21, 1974); Marginal reproducibility