ERIC Number: ED098422
Record Type: Non-Journal
Publication Date: 1974-Jul
Reference Count: N/A
Exploring Careers in Marketing and Distribution: A Guide for Teachers.
Insko, Merle A.
One of 11 guides intended for use at the junior high school level of career exploration, the document identifies job families within the marketing and distribution occupational cluster, identifies occupations within each family, and gives suggestions for possible classroom experiences, references, and evaluations, as well as supportive materials. The guide is divided into four units: (1) introduction to the functions of marketing and distribution, (2) exploring marketing and distributive activities, (3) exploring a specific occupation in marketing and distribution, and (4) evaluation of self in relation to a marketing and distributive career. Each unit specifies unit purpose and objectives and includes an outline of unit content, teaching-learning activities, evaluation techniques, and suggested resources. Related instructional materials include reference lists, charts, transparency masters, sample forms, tests, and classroom activities. The appendix contains addresses of publishers, guidelines for planning a career education resource and reference library, school-related activities, and occupational briefs. (MW)
Descriptors: Audiovisual Aids, Career Development, Career Education, Career Exploration, Curriculum Development, Curriculum Guides, Delivery Systems, Distributive Education, Educational Opportunities, Employment Opportunities, Instructional Materials, Integrated Curriculum, Junior High Schools, Marketing, Merchandising, Occupational Clusters, Occupational Information, Resource Materials, Self Actualization, Teaching Guides, Unit Plan
Curriculum Development Center, Room 151, Taylor Education Building, University of Kentucky, Lexington, Kentucky 40506 (Single copies only, $6.00)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC.; Kentucky State Dept. of Education, Frankfort. Bureau of Vocational Education.
Authoring Institution: Kentucky Univ., Lexington. Vocational Education Curriculum Development Center.
Identifiers - Location: Kentucky