ERIC Number: ED098109
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Advertising Design. Art Education: 6693.07.
Raia, Frank A.
This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer psychology and job opportunities. The course begins with a discussion and lesson on basic design. Twelve projects--pen practice, geometric landscape, color theory and application, two small color roughs plus one comprehensive layout, introduction to printers' materials, television titling card, travel or resort ad, teaser ad, silk screen project, book jacket, scratchboard, and photographs and tint block--in illustrating, lettering, layout, screens, keyline, and mechanical art are outlined. Discussion of each project includes its purposes and procedures and notes for the teacher. (JH)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Dade County Public Schools, Miami, FL.